![]() ![]() (It says a lot that Barstool was prepared to pay $1 million to keep the two together.) Cooper says she was thrilled with the offer, but Franklyn was not. Barstool founder Dave Portnoy says he offered the two a new contract with $500,000 in base salary plus other bonuses and incentives. ![]() Franklyn, reportedly on advice from her boyfriend Peter Nelson, an executive at HBO Sports, became convinced the two could get more money Nelson lined up a potential deal for them with podcast platform Wondery. There’s recent corporate intrigue about “Call Her Daddy,” and that saga, alongside Rogan’s Spotify deal, speaks volumes about the effects of the podcast boom.Īs the New York Times detailed, the mega success of “Call Her Daddy” caused a rift between cohosts Alexandra Cooper and Sofia Franklyn over their contract with Barstool Sports. Are podcast personalities bigger than their platforms? 1 podcast in the U.S., a major shift for a company once derided as a dude blog. A handful of its newest podcasts are hosted by women, like “Chicks in the Office” and “Schnitt Talk,” and one of them, “Call Her Daddy,” is currently the No. podcast publisher, with more monthly podcast listeners than ESPN. The company has more than 30 podcasts and is a top five U.S. For how old the medium is, to see the attention it’s finally getting, I think we’re just starting to scratch the surface of people jumping in.”ĭigital media companies have understood podcasts for a few years, and now the tech giants are getting in late, but bringing big dollars to buy instant footholds.īarstool Sports started as a Boston sports blog in 2003, but has become known for its podcasts, which now make up well over a third of Barstool’s revenue. And I think we’re just starting to scratch the surface of people taking this medium very seriously. ![]() “I think the best content rises to the top. “That’s been said about every content medium, it’s been said about blogs, it’s been said about social creators,” Bosstick told Yahoo Finance Live. Michael Bosstick, CEO of the podcast network Dear Media, says podcasting isn’t overcrowded yet. Story continues ‘The best content rises to the top’Įdison’s report also notes that 169 million Americans listen to some form of “online audio” each week, a much larger number than the weekly or monthly podcast listeners, and podcast bulls are banking that many of those “online audio” listeners (think music streaming, music videos on YouTube, or streaming radio) will become podcast listeners. And the demographics are squarely in the sweet spot advertisers want: half of monthly podcast listeners are between ages 12 and 34. ![]() Meanwhile, weekly listeners are extremely engaged: the average weekly listener listens to six podcasts per week. And the number has more than doubled since 2015. The number of monthly podcast listeners jumped 16% in the last year. Although the biggest podcasts have laundry lists of brand sponsors (Rogan’s include 23andme, Blue Apron, Square’s Cash App, Casper, Dollar Shave Club, Postmates and Quibi), the industry still generates less than $1 billion in ad sales per year.īut look at the growth rate. That’s a large number, though not enormous, and the number of weekly podcast listeners is far lower: 68 million. population now listens to a podcast at least once a month, or 104 million people. DeFelice/Getty Images)Īccording to Edison Research’s 2020 Infinite Dial report, 37% of the U.S. JACKSONVILLE, FLORIDA - MAY 09: Announcer Joe Rogan reacts during UFC 249 at VyStar Veterans Memorial Arena on in Jacksonville, Florida. ![]()
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